Case study focus: Make for plumbing & HVAC
This case-study brief shows how a CRM Manager / Campaign Manager approaches Make when the goal is booked jobs — not vanity campaign metrics.
Across 50+ home services brands, the pattern is consistent: Make already holds the customer history. What’s missing is specialist execution.
Book a free consultation about Make
Walk through your Make gaps — data, automations, calendar, reporting. Book a free consultation or strategy call.
Next step: Book a short call. Bring your platform and one goal — dormant list, memberships, pre-season, or estimate follow-up. You’ll leave with a clear 30-day plan.
Architecture pattern used in Make
- Foundation: contact hygiene, tags, membership flags, DNC sync
- Lifecycle: lead nurture → booked → complete → review → member
- Revenue recovery: dormant tiers and seasonal reactivation
- Governance: templates for multi-location operators with local flexibility
Example outcomes operators hire for
- Cleaner lists before spend increases
- More booked jobs from existing customers
- Membership renewals that do not depend on memory
- Reporting ownership can trust
Book a free strategy call for your company
Bring Make access challenges and one KPI. We will prioritize the fastest CRM/campaign wins.
Next step: Book a short call. Bring your platform and one goal — dormant list, memberships, pre-season, or estimate follow-up. You’ll leave with a clear 30-day plan.