Looking for a Email Marketing Manager in Lansing?
You’re not looking for more noise. You’re looking for someone who can make ServiceTitan / Housecall Pro / Jobber / GoHighLevel produce booked plumbing and HVAC jobs in Lansing — with long winters and strong furnace campaign seasons shaping when customers actually say yes.
I’m Adam Walker. I operate as a CRM and campaign specialist for plumbing and HVAC companies. This page explains the Email Marketing Manager work in plain language so you can decide if you want to DIY — or book a meeting and have me run it.
Book a free strategy call for your Lansing company
Bring your platform and your biggest leak (dormant customers, memberships, estimates, or reviews). In one call I’ll tell you what I’d fix first in MI.
Next step: Book a short call. Bring your platform and one goal — dormant list, memberships, pre-season, or estimate follow-up. You’ll leave with a clear 30-day plan.
What an Email Marketing Manager runs in Lansing
An Email Marketing Manager in Lansing builds lifecycle email (and SMS pairings) that book plumbing and HVAC jobs — confirmations, estimate follow-up, win-backs, renewals, and review asks — without burying the CSR team.
- Lifecycle map for members vs non-members in Lansing
- Triggered emails tied to job events in ServiceTitan / Housecall Pro / Jobber / GoHighLevel
- SMS + email pairing with DNC hygiene
- Seasonal nurture aligned to long winters and strong furnace campaign seasons
- Reporting on booked jobs influenced by email/SMS
Email Marketing Manager priorities for Lansing, MI
Stop sending “newsletters” into a dirty list. Start with segments, triggers, and capacity-aware offers that create dispatchable work.
A simple checklist you can use this week
- Pull contacts with a job in the last 24 months — how many have a good mobile or email?
- Count open estimates with no follow-up sequence
- Check whether post-job review texts are automated
- List memberships renewing in the next 60 days — who is getting a reminder?
- Write the next 90 days of seasonal offers for Lansing
If those five items are unclear, you don’t have a CRM problem — you have an ownership gap. That’s what a Email Marketing Manager fixes.
Platforms I work in
ServiceTitan, Housecall Pro, Jobber, GoHighLevel, FieldEdge, Service Fusion, Workiz, HubSpot, plus Zapier/Make/Airtable when ops glue is needed.
What happens after you book
- We clarify your goal and platform
- I tell you the truth about fit and priorities
- If we proceed, we audit → build → launch → report on booked jobs
Ready to hire a Email Marketing Manager mindset for Lansing?
Book a free consultation. No slide deck theater — just a practical conversation about your CRM.
Next step: Book a short call. Bring your platform and one goal — dormant list, memberships, pre-season, or estimate follow-up. You’ll leave with a clear 30-day plan.
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